| KVK sought to increase sales with Sanal Market, its
customer oriented e-commerce project. KVK utilized a VeriPark built web site to
add sales by informing customers about products and instilling confidence in
customers that extremely high service levels would be provided. This web site
also routed customers, not interested in online shopping, to the most
appropriate KVK store. Currently, various items ranging from mobile phones to
laptops are sold online. In addition, leveraging VeriPark's Veritical B2C
module, KVK Sanal Market features "Intelligent Search" and
"Product Comparison" features. "Intelligent Search" enables
customers to find a desired product quickly and to read product specifications
prior to purchase, accessing detailed technical analysis. The "Product
Comparison" feature enables customers to compare several products and find
the right one based on individual needs. In the case of KVK, these features
have proven to be key ingredients in driving sales.
Another key component in successful e-commerce implementations is site content
and ease with which site content can be updated. The Sanal Market project site
features a content management system allowing site administrators to update not
only the product catalogs, but also site news and content. Administrators can
also track sales through the site administration module. Finally, at each phase
of the order, the system sends an automatic personalized e-mail to the
customer, keeping the customer informed about the status of his or her order.
Sanal Market turns KVK surfers turn into KVK buyers. As customers access
comprehensive product information and advanced functionality, they become more
and more confident that they are receiving a quality of service that meets
their needs.
|
