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Nissan is operating in Turkey since 1993. The company has 31 dealers and 37 service centers throughout the country. Nissan wanted to increase its operational efficiency and customer satisfaction level to meet the needs of the highly competitive market demand. The company also needed a solution to organize its car service activities and business processes efficiently. For this reason Nissan chose Axapta, a member of Microsoft Business Solutions family, as an ERP solution. The implementation, the largest in Turkey, is realized by VeriPark.
Axapta is a valuable enterprise resource planning solution (ERP). Being designed for mid-size and larger companies, Axapta is a multilanguage and multicurrency ERP solution. With its modular structure, it is a highly scalable software product in respect to changing conditions and needs of the business world. Axapta includes applications for financial management, customer relationship management, supply chain management, human resource management, project management, and analytics. Because it integrates with widely-familiar Microsoft products –such as Microsoft SQL Server, BizTalk Server, Exchange, Office, and Windows– employees can work with the tools they are likely to be already familiar with, lowering training costs.
The Axapta implementation for Nissan is the largest one in Turkey. In Nissan project, every single module of Axapta, except production, is implemented. Financial management, customer relationship management, human resources, merchandising and logistics, storage management modules are implemented in Nissan’s system, therefore creating an open, scalable and strong technological infrastructure.
The project is accomplished with an end-to-end comprehension. Thanks to Axapta, now Nissan automobiles can be tracked easily from the moment they are loaded onto the ships in Japan, to the sales and after-sales operations in Turkey. Now the company can effortlessly plan and entirely automate every single step of its business processes. After the Axapta implementation is finished off by VeriPark, Nissan achieved a complete tracking and planning capability both in product and service lines. By the complete and integrated e-business infrastructure established with its authorized dealers and service points, Nissan reached a very high level of efficiency, either in internal processes and customer satisfaction.
After the first phase of the project is completed, a web based portal for Nissan dealers is established in the second phase. Hence, the authorized dealers of Nissan can easily carry out all the processes involving sales, service, warranty and spare parts by using the web portal created by VeriPark. With the automation of the processes and detailed reporting possibilities of Axapta, Nissan reached a more profitable and efficient level in all its operations. The sales and stock datas of the authorized dealers throughout the country are synchronized with Axapta ERP system at the head office of Nissan Turkey, letting the company easily and successfully control its stocks. Sales objectives, realized sales and bonuses of the authorized dealers are reported automatically by the ERP system. Nissan personnel can reach every single customer from their computers and obtain information about every stage of sales procedure. Detailed reports about sales, collection, shipping and customer data can be prepared easily. With the help of all these assets, Nissan can produce quick responses and solutions for customer needs, thus making it more and more a customer oriented company. As a result, enhanced customer satisfaction improves sales, profitability and market share of the company.
With the exclusive and highly functional service module specially developed by VeriPark, Axapta is a comprehensive ERP solution for the automotive sector, and it is fully compatible with Turkish laws. Axapta is successfully integrated on Nissan’s former IT system, cutting down all the extra investment costs.
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