Number 1 TV is one of the leading music television channels in Turkey and generally targets audiences mainly composed of teenagers and young people. Since its foundation, Number 1 TV's basic concept has been interactivity and it has differentiated itself from other music television channels in this capacity. In all of its programs, Number 1 TV emphasizes audience participation.

In addition to music videos, Number 1 TV programs keep teenagers up to date on topics of interest and provide news about music and films.

Today more than ever, television channels face extreme competition from competitors and alternative channels, where individuals can access news, information and entertainment. In order to maximize competitive advantage, television channels need to leverage the competitive effectiveness of new technological developments.

VeriPark developed Number 1 PlayList, an SMS message based voting application, in which millions of teenagers participate interactively to determine the songs that will be played. Audiences select the song they want to be played from a list broadcast on TV and send their selection via SMS to a pre-designated service number. If they wish, they can also include a short text message.

Songs and voting results are broadcast live. The song that receives the most points is played and the accompanying text messages are displayed to viewers.

SMS Chat is another SMS based application where participating audience members create a nick name and send their SMS messages by that nick name to a pre-designated service number. These messages are broadcasted on TV. Audiences reply to the same number by their nick name for the messages in which they are interested. Using the black list feature, users can block the nicknames from which they do not want to receive a message.

VeriPark developed the solution architecture building on its mTalk Server application. The gateway, developed by VeriPark, is a high volume content delivery platform for mobile applications and works as the primary platform for all of VeriPark's mobile projects ranging from TV game shows to mobile marketing.

The gateway communicates with the TELCO operators SMSC software using native protocols. It provides high volume data transfer and is designed to support multiple SMSCs of multiple operators.

Using VeriPark technology, Number 1 TV runs its weekend late night shows, creating a mobile community of music loving teenagers who chat using SMS . Number 1 TV also manages a high volume of SMS traffic avoiding all potential volume related problems. This VeriPark developed application has greatly increased Number 1 TV's ratings.

By VeriPark technology, Number 1 TV runs the weekend late night shows with a mobile community of music loving teenagers chatting on their phones with SMS and manages a high volume of SMS traffic succesfuly. These applications has highly increased the ratings of Number 1 TV.