| CRM Application / ToyotaSA |
 |
 |
| ToyotaSA, manages its all campaigns executed via
mobile, call center, internet and dealer channels centrally with VeriPark
TouchPoint.
|
|
| Situation |
|
ToyotaSA, founded in 2000, executes marketing, sales
and after sales service activities of Toyota automobiles in Turkey. ToyotaSA
provides its services via its widespread dealer network located in various
cities of Turkey.
competition of the sector forces automotive companies to offer innovative and
high quality customer services. As it costs less to preserve the existing
customer than acquiring a new customer, companies must know their customers
better and develop services according to their special needs and preferences.
ToyotaSA’s customers’ data were stored at the dealers. ToyotaSA
needed a solution to keep and manage customer data centrally, know its
customers better and develop campaigns and services according to its
customers’ needs.
|
|
| Solution |
|
VeriPark developed a CRM application for ToyotaSA.
The application is developed with VeriPark TouchPoint which is a multichannel
mobile marketing and campaign management platform for personalized and
interactive customer communication on a variety of messaging media, including
internet, e-mail and SMS. CRM application enables ToyotaSA permission marketing
infrastructure and central management of campaigns executed via mobile, call
center, internet and dealer channels.
CRM application is totally integrated with different databases and platforms.
It classifies customers as active, target and fleet and gives ToyotaSA the
opportunity to cooperate with the dealers for fleet sales. System’s
integration with the call center enables call center agents to register
customers’ various requests like test drive, service appointment, expert
appointment, product information and appoint requests to the dealer prefered by
the customer.
CRM application provides ToyotaSA a robust communication platform to know its
customers better and build one-to-one communication with them. ToyotaSA will
increase customer satisfaction by executing personalized campaigns that are
formed according to the permission marketing principles and meet the needs of
the targeted segment.
TouchPoint provides a robust infrastructure for reporting campaign responses,
message delivery status and analysis of the results. Identification of the
unproductive campaigns will give ToyotaSA the advantage to repeat only the
successful campaings and decrease campaign costs and increase sales as a
result.
|
 |
| Copyright © 2002-2007 VeriPark All rights reserved. |
Privacy Policy |
|
|
|
|
|
|
|
| Solution Overview |
|
Industry:
Automotive
Solution: CRM Application
Products Used:
TouchPoint
|
|
| Benefits: |
|
 |
Collection and management of all customer data
centrally
|
|
|
Building one-to-one relationship with the
customers
|
|
|
Having a robust, scalable campaign management
infrastructure
|
|
|
|
Challenges:
|
|
|
Central management of campaigns executed via
mobile, call center, internet and dealer channels. |
|
|
|
|
|
