As one of the leading international financial institutions worldwide, ING Group, which is of Dutch origin, serves to retail and corporate customers with its more than 53 thousand employees in more than 40 countries around Europe, Northern and Latin America, Asia and Australia. ING Bank Turkey is a part of the ING Group, aims to empower its customers to stay a step ahead both in their lives and businesses with its global strategy “Think Forward”. With its assertiveness in realizing a new-generation banking model, ING has adopted the strategy focusing on growth in digital banking.
As a medium-sized bank in a growth market serving a population of 70 million people and 1.2 million customers, ING Bank Turkey has ambitious plans to become a leader in the provision of financial services. Tolga Durdu, Senior Vice President Information Management, ING Bank Turkey, says: "To outperform our competitors in financial services, ING Bank Turkey needs to operate in customer acquisition mode, while at the same time pursuing every cross-selling opportunity available."
The project team decided that the VeriPark VeriTouch application developed on Microsoft Dynamics CRM was a better fit than the other products it evaluated, because of its easy integration with Microsoft SQL Server data management software. VeriPark—a Microsoft Gold Certified Partner since 2001 and a past winner of the Dynamics Financial Services Partner of the Year Award—has in depth experience with CRM having major customers around the globe.
ING Bank Turkey values the adaptability and customisation capabilities of the VeriPark solution based on Microsoft Dynamics CRM, together with the quality of service available from Microsoft in Turkey. The strong integration with Microsoft Office products is speeding user adoption.