VeriPark’s ‘Retail Banking CRM’ solution based on Dynamics365 brings years of in-depth expertise in creating solutions for the financial services industry. It allows us to leverage the core capabilities of CRM and tailor it to meet the unique and specific needs of Retail Banking. The solution can integrate a customer relationship management solution with your existing systems and data to deliver a centralized, 720° view of all customers and household assets and liabilities, as well as financial and insurance product detail so you can have a consistent, customer-centric and holistic view of your business. Additionally, ready to use data models meet the best-practices supporting CSR, branch and back-office operations, loan processing and customer relationship management, firm activity and cotact centre automation.
‘Next Best Action’ (NBA) is focused on using a high degree of complex rules, analytics and algorithms to better predict customer needs. In turn, it offers more relevant actions and comprehensively leads to improved wallet share and loyalty. It leverages Azure Machine Learning capabilities to recommend what to do next for a customer. It engages the customer with relevant and coordinated messages and offers across all inbound and outbound channels, such as Contact Centre, Branch, Web, e-mail and social media to maximize profitability and customer loyalty. NBA solutions provide the following functionalities for integration of your channels and existing systems: