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    Prepare and Present Offers Relevant to Customer’s Needs !
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    ​VeriPark ​Next Best Action​

    ​Next Best Action (NBA) is focused on using sophisticated rules, analytics and algorithms to better predict customer needs and in turn offer more relevant actions and offers leading to improved wallet share and loyalty. It leverages Azure Machine Learning capabilities to recommend what to do next for a customer in context.​

    Next Best Action solution provides a REST based API’s which exposes the following functionalities for integration of your channels and existing systems: 

    • Get Next Best Action in order to retrieve the next best action that will be presented to the customer during a mobile banking login
    • Get Product Propensities in order to retrieve the product offers with their propensity and benefit metrics
    • Capture Response in order to capture responses of the customers to product offers and actions.


    ​Benefits

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    More About Next Best Action<img alt="" src="/en/PublishingImages/Pages/Next-Best-Action/nba1.png" style="BORDER:0px solid;" />http://www.veripark.com/en/Pages/More-About-Next-Best-Action.aspxMore About Next Best ActionNext Best Action (NBA) is focused on using sophisticated rules, analytics and algorithms to better predict customer needs and in turn offer more relevant actions and offers leading to improved wallet share and loyalty...