| ŞansCell / Turkcell |
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| Turkcell, the first and the largest GSM operator
in Turkey, chose VeriPark as its technology developer for the ŞansCell project. |
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| Situation |
In 1994, Turkcell brought mobile communication to
w:st="on">Turkey and to this day has maintained its position as the leader in
the Turkish mobile industry.
From the very beginning, Turkcell has emphasized service differentiation, high
technology and quality. To this end, it has made very large investments in
technology and the training of its personnel.
Over the past few years, new trends in the telecommunications industry have
began to displace traditional methods of product and service differentiation.
Globalization and technical evolution have brought forth new business
opportunities and also created new competitors.
Aware of these developments, Turkcell has sought to stay ahead of the technical
curve, providing its customers with the latest technology as well as product
and service offerings.
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| Solution |
One service that Turkcell offered its customers was that it provided horse
racing results to interested parties via SMS. However, this service was costing
Turkcell a large amount of money to operate and the race result content had to
be updated in a very labor intensive fashion.
After a careful assessment process, Turkcell chose VeriPark as its technology
outsource for the ŞansCell project, which sought to automate Turkcell's horse
racing information service.
VeriPark leveraged its telecom expertise, while integrating new value-added
services and content applications into Turkcell's mobile operations. In
addition, VeriPark built multiple IT solutions for Turkcell, greatly easing the
process of deploying Turkcell's new mobile applications and offerings.
During the ŞansCell project, VeriPark helped Turkcell launch two new services
GanyanCell and LotoCell. With GanyanCell, subscribers can get real-time horse
race results and receive tips and information about the horses running via SMS.
Similarly the LotoCell service provides lotto results and sends lotto number
suggestions using SMS.
VeriPark developed the solution architecture for this project using its mTalk
Server. The gateway, developed by VeriPark, is a high volume content delivery
platform for mobile applications, and works as the primary platform for all of
VeriPark's mobile projects ranging from TV game shows to mobile marketing.
The gateway communicates with the TELCO operators SMSC software using native
protocols. It provides high volume data transfer and is designed to support the
SMSCs of multiple operators.
By outsourcing its horse racing information platform to VeriPark, Turkcell
greatly decreased its operational costs and streamlined its content updating
system, making content updating an administrative task. In addition, the
quality of information for this service greatly increased. Finally, new
features were added to Turkcell's horse race information delivery service,
resulting in the creation of GanyanCell and the LotoCell service was added.
Utilizing VeriPark technology, Turkcell can now easily handle very high SMS
volume and more than 100,000 messages can be replied to in less than two hours
leading to greatly increased customer satisfaction.
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| Solution Overview |
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Industry:
Telecom
Solution:
Mobile
Products Used:
mTalk Server |
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| Benefits: |
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Decrease of operational costs
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Increase of service quality and customer satisfaction
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New and extra SMS revenue based on high SMS traffic |
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Challenges:
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Being a novel idea and service for the people |
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Content needs to be updated often by less
technical people |
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Need a high performance and secure mobile
infrastructure to support high volume GSM traffic
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