| AçıkDeniz / DenizBank |
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| DenizBank integrates its channels with
VeriBranch, VeriPark's leading online finance solution. |
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| Situation |
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| DenizBank is one of the newest and fastest growing
banks in the Turkish banking industry and has quickly established a name for
itself in the financial sector. Since its privatization in 1997, DenizBank has
grown from 18 to 122 branches, with more than 70 new branches opening since
2002. DenizBank's branch number increased to 185 in 2004. |
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| From the beginning, technology has been a major focus
for DenizBank and DenizBank has sought to grow its customer base emphasizing
investments in technology over pure marketing investments. |
| Due to DenizBank's recent privatization, the
institution was ripe for change.
As a result, DenizBank was able to overhaul its existing IT infrastructure,
creating a more complete architecture and taking advantage of the newest
technologies in all operational areas.
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| Solution |
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| After careful consideration and assessment, DenizBank
chose VeriBranch, VeriPark's leading online financial solution, to integrate
its multiple banking channels. DenizBank currently runs the IVR, Internet
Banking, CallCenter, Mobile Banking, Branch Automation, Kiosk modules of
VeriBranch. Using VeriBranch, individuals ranging from internet users to call
center operators, can access a single technical architecture, which powers all
of DenizBank's financial operations. This simplified structure allows DenizBank
to offer its users browser-based financial transactions, creating an easily
maintainable and more productive application. In addition, DenizBank can follow
all customer activity from one location, regardless of whether the customer
accessed the system through the internet, a call center, or a branch.
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VeriBranch's integrated approach across multiple channels provides DenizBank
with a complete CRM infrastructure. Leveraging this infrastructure, DenizBank
has created a customer-centric offering making it easy to personalize
everything from product advertising to individual birthday or New Year's
greetings. In addition, DenizBank can easily identify channel specific issues
and reach out to customers who may have encountered internet banking related
problems.Thus, customer representatives can better service customers and
operational costs are minimized.
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| VeriBranch provided DenizBank with a powerful
solution as it has grown from 18 to 185 branches and increased its customer
base from 50,000 to 500,000. Taking advantage of VeriBranch's scalable
architecture, DenizBank has been able to grow its business without service
interruption, adding only a minimal amount of software to support increased
transaction volume. |
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| Today, DenizBank utilizes VeriBranch to support
intense online financial operation with more than 60% of its interbank transfer
operations being carried out online.
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| Solution Overview |
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Industry:
Finance
Solution:
Online Banking
Products Used:
VeriBranch |
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| Benefits: |
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High performance and secure online banking
infrastructure to support alternative banking channels such as IVR, Internet
Banking, Call Center, Mobile Banking, Branch Automation, Kiosks.
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Challenges:
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The need to set up a scalable system because of
the bank's enlargement process and impossibility to anticipate customer
demands. |
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