VeriPark Mobile Content Delivery Platform (MCDP) is designed for providing an extensible infrastructure that will serve mobile content to masses. In addition to the features of a standard delivery platform, it includes tailor-made features which are developed on request of the actual players in the industry. The platform is integrated to all mobile operators in Turkey, as well as many content provider parties in the market and various foreign operators. It supports various content delivery channels such as SMS, WAP and WEB, allowing WAP and WEB portals to be customized by the customers. It supports all content types available on the market, be it typical content such as logo, melody, full track, or text based content as horoscope, lottery results, text-to-TV etc. The system is able to use many different billing models and delivery models, providing the customer the flexibility for creative campaigns. The platform provides extremely detailed reporting features, allowing the customers to get all the data they need to manage their partner relationships.
The platform has a flexible infrastructure that can easily be extended to support more operators, partners, content types, billing models etc. The same flexibility exists where the customers may use various features of the platform depending on their requirements. The customers are able to handle all their content business over the platform, as well as keeping their own infrastructure and integrating with the platform only for billing and reporting. They may even choose to manage their content rights over the platform, or utilize call center services of the platform.
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