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Multichannel campaign management from a single administration point
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Formation of individual based campaigns
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Formation of group based campaigns
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Usage of various media (message medium) in the campaigns
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e-Mail (Text, HTML)
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Mobile Message (SMS, EMS, MMS)
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Instant Message (MSN Messenger, ICQ)
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Personalized permission marketing infrastructure
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Detailed reporting and campaign analysis
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Scalable high delivery capacity
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Web based system management
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Parallel campaigns that have different response e-mail addresses
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