Being a customer-driven enterprise means that the responsibility is on your organization to understand, anticipate the needs of, and rapidly respond to your customers. Creating a positive relationship with your customers can be the best foundation for strategies of growth and loyalty.

To retain their existing customers, organizations must now continually demonstrate value whenever a meaningful connection is made.

CRM (Customer Relationship Management) is a methodology applied for forming, developing and continuing customer relations.

By using CRM, enterprises can determine their most profitable customers and develop special marketing strategies for these customers. In order to sustain customer loyalty, enterprises should develop one to one marketing strategies and identify their customers' needs.