VeriPark was selected as the digital technology partner for the bank with its
VeriChannel solution providing the bank’s customers with an
Omni-Channel experience. Finansbank and VeriPark have collaborated well in the past and decided to extend their partnership to this fully digital business enterprise.
Enpara.com wanted to launch quickly and thus kept their initial product offering simply by focusing on providing savings and deposit accounts only. In order to stand out and make their initial product offering attractive, Enpara.com’s strategy was to provide the most competitive interest rates in the market and then expand their product portfolio by introducing credit cards, loans and corporate services.
Today, customers can do everything online: open new accounts, take out loans, apply for a credit card, transfer money or update information. This approach also drives digital inclusion for the young who now have access to a full range of services anywhere and on any device. By focusing on digital channels only, Enpara.com is the only Turkish bank that offers services without a subscription fee and no transaction fees on payments and transfers. It also offers loyalty benefits, including discounts on popular millennial-focused services, such as Spotify and Netflix.