In 2017, Ziraat Bank began developing Bankkart Combo - a two-in-one combination of debit and credit card. As the first product of its kind in Turkey, this integrated product offers a credit card on the one side and a debit card on the other. The contactless card has two separate CVV’s and delivers a host of benefits. In addition to selecting the type of card to use, customers may pay in instalments, opt for a payment holiday and participate in campaigns for discounts from various retailers.
“In addition, the launch of the new card was a great opportunity to broaden our reach to a new target group that no longer relies on branches for their banking,” explained Gökay Darcan, Program Manager, Ziraat Bank. “It gave us an opportunity to reach millennials and young professional where they are – online and on mobile devices. However, we needed to deliver value through advanced financial inclusion features, such as financial budgeting, easy payment plans and campaigns that drive spending and loyalty.”
With its expanded offer, Ziraat Bank is targeting 800,000 new university students in Turkey who take out government loans each year through Ziraat Bank to pay for their studies. The bank will drive their financial inclusion by providing 800,000 freshmen with access to loans as well as financial services.