Generali Insurance Omni-channel Delivery & CRM

​Generali wanted to provide the fastest, easiest and most suitable service to their customers through modern delivery channels, especially for car and traffic insurance. The company that has launched their brand with the motto "Easy Way of Insurance" is planning to provide insurance to a wider market in Turkey. Generali Insurance aims to provide the fastest, easiest and most suitable service to their customers with customized offers for car and mandatory traffic insuran­ce through internet and 7/24 remote insurance advisory services via 0850 555 55 55.​

About Generali Insurance

The Generali Group is one of the most significant players in the global insurance and financial products market. The Group is leader in Italy and Assicurazioni Generali, founded in 1831 in Trieste, is the Group's Parent and principal operating Company.

Characterised from the very outset by a strong international outlook and now present in more than 60 Countries, Generali has consolidated its position among the world's leading insurance operators, with significant market shares in western Europe - its main area of activity - and particularly in Germany, France, Austria, Spain, Switzerland and Central and Eastern Europe.

Thanks to advanced features provided by VeriPark's Omni-Channel Delivery and CRM solution for insurance, Generali started to provide the fastest, easiest and most suitable service to their customers through modern delivery channels.

VeriTouch is a customer relationship management solution that operates on the Microsoft Dynamics CRM platform, consolidating data stored by insurance companies on different platforms into one single platform in order to create synergy. The main strength of this software solution is the ability to immediately provide all the information of the customer to the sales representatives through one single 360 Degree Customer View, enabling them to generate the most suitable offers tailored to the needs of the customer

VeriChannel, on the other hand, is already used as the infrastructure layer of the online transaction centers of 7 out 10 major banks in Turkey.  It's an omni-channel delivery solution that provides customers, staff and agencies with real time access, from a very wide range of platforms, to the company's database and all processes created with VeriTouch.