Generali Insurance Omni-channel Delivery & CRM
Generali provides the fastest, easiest and most suitable service through modern delivery channels
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Situation
Generali wanted to provide the fastest, easiest and most suitable service to their customers through modern delivery channels, especially for car and traffic insurance. The company that has launched their brand with the motto "Easy Way of Insurance" is planning to provide insurance to a wider market in Turkey. Generali Insurance aims to provide the fastest, easiest and most suitable service to their customers with customized offers for car and mandatory traffic insurance through internet and 7/24 remote insurance advisory services via 0850 555 55 55.
About Generali Insurance
The Generali Group is one of the most significant players in the global insurance and financial products market. The Group is leader in Italy and Assicurazioni Generali, founded in 1831 in Trieste, is the Group's Parent and principal operating Company.
Characterised from the very outset by a strong international outlook and now present in more than 60 Countries, Generali has consolidated its position among the world's leading insurance operators, with significant market shares in western Europe - its main area of activity - and particularly in Germany, France, Austria, Spain, Switzerland and Central and Eastern Europe.
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Solution
Thanks to advanced features provided by VeriPark's Omni-Channel Delivery and CRM solution for insurance, Generali started to provide the fastest, easiest and most suitable service to their customers through modern delivery channels.
VeriTouch is a customer relationship management solution that operates on the Microsoft Dynamics CRM platform, consolidating data stored by insurance companies on different platforms into one single platform in order to create synergy. The main strength of this software solution is the ability to immediately provide all the information of the customer to the sales representatives through one single 360 Degree Customer View, enabling them to generate the most suitable offers tailored to the needs of the customer
VeriChannel, on the other hand, is already used as the infrastructure layer of the online transaction centers of 7 out 10 major banks in Turkey. It's an omni-channel delivery solution that provides customers, staff and agencies with real time access, from a very wide range of platforms, to the company's database and all processes created with VeriTouch.
Benefits
The collaboration between Generali Sigorta and VeriPark brings new advancements not only to the parties of this cooperation but also to the entire industry. In a world where customers have more options than ever, communication between companies is as important as their internal processes. The perception that buying insurance is highly technical and difficult affects all the actors in the industry. Generali is a leading company that provides the Easy Way of Insurance through their customer centric systems. With this significant investment, Generali is aiming to increase the number of policy holders while improving the reputation, future productivity and efficiency of the insurance industry.
VeriPark will always be the innovation partner of agile financial institutions that set the trend.
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