Marketing & Campaign Management

marketing and campaign management teaser
This module enables financial institutions to manage the entire marketing campaign lifecycle starting from campaign creation to execution. The key benefits are:
 
  • ​​Increase offer relevance to customers with personalized and targeted offers
  • Encourage higher conversion and offer acceptance rate by reaching customers on their channel of preference
  • Reduce churn rate using dynamic and retention offers to offer the right product at the right time
  • Reduce turn-around time and increase conversion rate with automatic fulfilment capability
  • Channel optimization with monitoring and real-time dashboards on campaign execution and channel effectiveness

Key Features

  • Routine activities icon

    Campaign scheduling

  • customers icon

    Generating target lists based on the customer segmentation

  • Budget icon

    Budget allocation and expense capturing

  • campaigns icon

    Offering launch through digital and assisted channels

  • call icon

    Providing inbound & outbound support

  • Digital Lending Key Features 2

    Capturing customer response

  • dashboard icon

    Monitoring dashboards to see the progress and effectiveness of the campaigns

  • offer icon

    Offer fulfilment

Marketing & Campaign Management - Screenshots

Request a live demo

Request a live demo and let us show you how financial institutions can manage the entire marketing campaign lifecycle starting from campaign creation to execution.