Marketing & Campaign Management

This module enables financial institutions to manage the entire marketing campaign lifecycle starting from campaign creation to execution. The key benefits are:

Increase offer relevance to customers with personalized and targeted offers
Encourage higher conversion and offer acceptance rate by reaching customers on their channel of preference
Reduce churn rate using dynamic and retention offers to offer the right product at the right time
Reduce turn-around time and increase conversion rate with automatic fulfilment capability
Channel optimization with monitoring and real-time dashboards on campaign execution and channel effectiveness

Key Features

Campaign scheduling
Generating target lists based on the customer segmentation
Budget allocation and expense capturing
Offering launch through digital and assisted channels
Providing inbound & outbound support
Capturing customer response
Monitoring dashboards to see the progress and effectiveness of the campaigns
Offer fulfilment

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Marketing & Campaign Management

Key Features

Campaign scheduling

Generating target lists based on the customer segmentation

Budget allocation and expense capturing

Offering launch through digital and assisted channels

Providing inbound & outbound support

Capturing customer response

Monitoring dashboards to see the progress and effectiveness of the campaigns

Offer fulfilment

Request a live demo

All VeriTouch Modules

Sales & Prospect Management

Customer Enrollment

Single View of Customer

Role-based tablet applications

Cross - upsell

Next Best Action

Marketing & Campaign Management

Contact Center Solution

Complaints & Service Requests

Loyalty Management

Customer Insights

Know Your Customer

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Marketing & Campaign Management

Key Features

Campaign scheduling

Generating target lists based on the customer segmentation

Budget allocation and expense capturing

Offering launch through digital and assisted channels

Providing inbound & outbound support

Capturing customer response

Monitoring dashboards to see the progress and effectiveness of the campaigns

Offer fulfilment

Request a live demo

All VeriTouch Modules

Success stories

Digital innovation and data insights drive growth at DSK Bank

FAB enhances customer and employee experience in first-of-its-kind cloud implementation in UAE

Blog

Reimagining credit unions: Attracting tech-savvy members with digital transformation

How to build a unified digital banking and customer engagement platform

Intelligent Banking with AI: AI-driven solutions to enhance banking operations