Loyalty Management

Combining centralized customer data with advanced customer segmentation profiling to create personalized campaigns across all channels.

Creating merchant-funded campaigns which are targeted to various customer segments and utilizing merchant partners to provide rewards and incentives to the customers.

Building multi-tier, multi-scheme, multi-segment loyalty programs that rank bank customers into different groups based on specific metrics. Each tier can be defined by a variety of tangible rewards and intangible benefits such as higher credit card limits or discounted fees.

Offering event and transaction based rewards where loyalty points can be earned when a customer makes a transaction such as an ATM cash deposit or a fund transfer or makes a purchase at one of the partner merchants.

Providing a simple, modern self-service customer portal with an online gift catalogue where customers can view and manage points and make purchases quickly on any device.

Tracking customers' orders in CRM and communicating to the relevant supplier partner for the order fulfillment.

Empowering bank's customers to earn and redeem their rewards in real-time easily and seamlessly by exposing an API to channels and external systems as soon as a transaction happens.

Running multiple loyalty programs such as one program for SME customers, one for the internal staff by using the same server.

Associating incentives with a challenge where customers complete a mission to unlock benefits, status or rewards.