Marketing & Campaign Management
Personalize every journey. Maximize every engagement.
VeriTouch Marketing & Campaign Management module, powered by Microsoft Customer Insights and Journeys, empowers banks to orchestrate dynamic, real-time customer journeys. Engagements can be triggered by real-world events like store visits or completed transactions, and delivered through a wide array of digital and assisted channels, including email, SMS, push notifications, mobile and internet banking. Offers are personalized, delivered seamlessly, and fulfilled automatically once accepted, maximizing relevance, engagement, and conversion.
Core Capabilities
-
Journey Orchestration
Design real-time, multi-channel customer journeys triggered by events, behaviors, or demographics.
-
Targeting & Segmentation
Build dynamic customer segments using demographic, behavioral, and firmographic data—with support for natural language queries.
-
Consent & Preference Management
Ensure GDPR compliance with real-time consent tracking, customer preference centers, and channel-level governance.
-
Multi-Channel Campaigns
Launch offers via email, SMS, WhatsApp, push notifications, internet/mobile banking, outbound calls, and more.
-
Offer Personalization & Fulfillment
Customize offers down to the product level, auto-fill parameters like pre-approved amounts, and fulfill instantly upon customer acceptance.
-
Customer Response Capture
Enable response capture across all channels—automatically triggering fulfillment workflows and tasks.
-
Campaign Management & Approvals
Plan, schedule, and manage campaigns from one interface, with support for budget tracking and approval flows.
-
Dashboards & Analytics
Monitor inflow, delivery, engagement, and conversion across campaigns, journeys, and channels—powered by real-time analytics.
Unlock the Advantages
-
AI-First Personalization
Use behavioral insights, engagement data, and journey analytics to deliver hyper-personalized offers at the right time, on the right channel.
-
Faster Time to Launch
Accelerate go-live with ready-to-use templates, campaign calendar views, and prebuilt banking-specific journeys.
-
Always-On Optimization
Leverage A/B testing, channel preference insights, and built-in suppression rules to continuously improve performance.
-
Seamless Fulfillment
Move from marketing to servicing with one click, enabling campaign-triggered task creation, workflow initiation, or API-based fulfillment.
-
Real-Time Transparency
Track success at every step with dashboards for inflow, response, conversion, and goal attainment across all journeys.
See it in action!
All VeriTouch Modules
Success stories
Blog
How banks can simplify treasury onboarding, reduce operational friction, and...
Explore how VeriPark and Microsoft enable financial institutions to become AI...
Three practical ways banks can use AI-driven sales and CRM to spot revenue...