WEBINAR | The Customer Engagement Capability Framework: A guide to the ideal SME Banking distribution model

Join us as we present the Customer Engagement Capability Framework and key findings from our research focused on Optimizing Distribution Strategies in SME Banking. This session will highlight the steps banks are currently taking to optimize their SME banking distribution models, as well as the key actions we believe are crucial to achieving an ideal distribution model.

Drawing on insights from our Steering Committee, one-on-one interviews, and ongoing research, we’ll explore practical steps to refine segmentation, channels, and service unification. The primary focus of the event will be the Customer Engagement Capability Framework, offering actionable strategies for improving SME customer interactions and overall business success.