WEBINAR: Reinventing the bank branch – with Gartner Expert Jeff Casey
September 22, 2020, 13:00-14:45 (GMT), Online event
Banking leaders are realizing that, in the "New Normal", traditional full-service (branch) locations will need to evolve in response to changing customer expectations and increasing migration to self-service channels. But while banks adapt to a rapidly changing environment, will they be able to preserve their personal connection with customers?
Join Gartner expert Jeff Casey and VeriPark as we explore innovations in branch and self-service technology that are enabling banks to complement digital channels with bankers and create specialized branch types to promote profitable customer interactions. We will discuss how leading banks are seeking out ways to humanize the digital relationship and organize a multichannel ecosystem that delivers a cost-effective multichannel customer experience.
In this exciting webinar we will, among others:
- Learn from a bank that has converted its entire teller, service, and sales staff to a universal banker role, with the goal of improving client experience and instituting a model that maximized sales and service effectiveness.
- Understand customer attitudes and reasons for engaging with banks, and how to create compelling experiences that reinforce your value proposition and drive customer loyalty.
Jeff Casey is a Research Director covering the banking and financial technology industries within Gartner's Vertical Industries Service for Technology and Service Providers. Mr. Casey advises clients on generating growth in the next generation of Financial Technologies (Fintech) through role specific advice related to go-to-market strategies and best practices aligned to the disruptive potential of Fintech. His guidance helps clients understand market dynamics and industry trends as well as future scenarios and opportunities.
Prior to Gartner, Mr. Casey was the Chief Digital Officer at First Financial Bank where he led the strategic development of the bank's digital services, including identifying differentiating digital capabilities and leading the development of the digital business strategy and roadmap. In previous management roles, Mr. Casey's responsibilities included project and portfolio management, technology governance, and vendor selection and management.