Qorus-VeriPark Report: Mastering Segmentation in SME Banking

Effective segmentation offers banks a way to move beyond a one-size-fits-all approach, increasing their relevance to SME customers while delivering higher-value advisory services to clients who promise greater returns.

With this report, our goal is to equip you with actionable knowledge and tools that you can implement within your organization to better serve your SME customers through all stages of their evolution and support your growth journey.

In the pages of this report, you will find insights garnered from our conversations with SME banking executives, who have shared their thoughts on how segmentation can enhance customer understanding, improve service delivery, and foster stronger, more meaningful relationships with SME clients.

We hope you find it a helpful resource.