Skip to main content
  • About us
    • Our Company
    • Our Values
    • Management Team
  • Resources
    • Product Brochures
    • E-books & Whitepapers
    • Videos
    • On-demand webinars
    • 1:1 Assessment
  • News & events
    • News
    • Events
    • Press
    • Newsletter
    • COVID-19 Response
  • Jobs
  • Contact
    • Contact us
    • Our offices
  • en

Search

Home
Mobile menu expand icon Menu Close
  • Browse by SOLUTION
    • VeriChannel
      • Digital Onboarding
      • Mobile Banking
      • Internet Banking
      • Branchless Banking
      • Personal Finance Management
      • Merchant Portal
      • Contact Center Banking
      • Chatbot
      • Mobile Wallet
      • VeriChannel as a Service
    • VeriTouch
      • Sales & Prospect Management
      • Customer Enrollment
      • Single View of Customer
      • Role-based tablet applications
      • Cross - upsell
      • Next Best Action
      • Marketing & Campaign Management
      • Contact Center Solution
      • Complaints & Service Requests
      • Loyalty Management
      • Customer Insights
      • Know Your Customer
      • Apps for MS Cloud for FSI
    • VeriLoan
      • Digital Lending
      • Digital Collections
      • Retail Loan Origination
      • Retail Loan Servicing
      • Corporate Loan Origination
      • Corporate Loan Servicing
      • Extending MS Cloud for FSI
    • VeriBranch
      • Conventional Branch
      • Branch Teller
      • Branch Seller
      • Branch Advisor
      • Digital Branch
      • Universal Banker
      • Self-service
      • Assisted Service
    • VeriLink
      • Integration Layer
  • Browse by INDUSTRY
    • Retail banking
    • Corporate/SME banking
    • Private banking/Wealth
    • Insurance
  • Customers
    • Success Stories
    • Global Customers
  • Partners
    • Technology Partners
    • Implementation Partners
    • Become a Partner
    • Partner login
  • Blog
  • Request a demo
  • About us
    • Our Company
    • Our Values
    • Management Team
  • Resources
    • Product Brochures
    • E-books & Whitepapers
    • Videos
    • On-demand webinars
    • 1:1 Assessment
  • News & events
    • News
    • Events
    • Press
    • Newsletter
    • COVID-19 Response
  • Jobs
  • Contact
    • Contact us
    • Our offices
  • en

Search

JS Bank - case story - header

JS Bank - CRM

Breadcrumb

  1. Home
  2. Success Stories
  3. JS Bank drives customer engagement excellence with Dynamics 365 and VeriTouch
Retail banking
Customer Engagement (CRM)

JS Bank drives customer engagement excellence with Dynamics 365 and VeriTouch

Microsoft customer story
In order to shape the next stage of its development -becoming a deeply engaged and trusted advisor to every client- JS Bank needed greater insight into customer activities, pain points, and key metrics. To help it achieve its mission, JS Bank turned to VeriPark.
JSBank-infographic-CRM-casestudy

Founded in 2007 and operating more than 300 branches in 172 cities, JS Bank is one of Pakistan’s fastest growing and most respected financial institutions. As the country’s leading distributor of mutual funds and the second-largest partner to the Prime Minister’s Youth Business Loans program, JS Bank is now consolidating its credentials with an even stronger focus on building meaningful customer connections—becoming a deeply engaged and trusted advisor to every client. Helping bring about that change is VeriPark, a member of the Microsoft Partner Network.

Better connection, deeper engagement

“For us, digital transformation is very important,” begins Imran Soomro, CIO of JS Bank. “As one of the most highly thriving banks in the country, we plan to extend that journey, to feature among the top-ten banks. Digital transformation is just a part of that process.”

Recognizing that JS Bank lacked an effective end-to-end CRM system, Soomro started searching for solutions. “While we did have a complaint and case management system for phone banking—we also leveraged some of that data for outbound sales—we didn’t have an end-to-end CRM solution giving us a 360-view of the customer.”

JS Bank needed a solution that would bring together all customer data. “Things are changing,” echoes Farooq Asghar, Country Manager of VeriPark in Pakistan. “More and more banks are realizing the importance of having an effective enterprise CRM. Without one sales, service, branches, and every other customer touch point end up working in silos. You can imagine the effects of this kind of disconnect on the quality of communication and collaboration. It becomes frustrating for the customer whose customer journey is more complex and lengthened, and it can even stop a bank from being able to onboard new customers as it impacts brand image.”

To improve its service offering, JS Bank needed a platform where everyone—from call center staff to relationship managers—would all see the same data about customer wants, needs, pain points, current products, feedback, branch visits, and more. 

This is of course where Microsoft Dynamics 365 comes into the picture,” says Asghar. “It has a number of major success stories across the globe and VeriPark's internet protocol is built on top of it. Better yet, Dynamics 365 comes with pre-developed solutions to common problems faced by financial services companies.

Read the full story

We want to know our customers and we want to bring them the ‘wow-factor’.

Imran Soomro

CIO, JS Bank

Success stories

View all cases
Case-Teaser-JSBank
Retail banking
Customer Engagement (CRM)

JS Bank drives customer engagement excellence with Dynamics 365 and VeriTouch

Read more
test
Insurance
Customer Engagement (CRM)

AXA Gulf uses CRM to increase conversion and renewal rates

Read more

Blog

All blog posts
FSI Game Changers - Dean Gagne - ICU
Customer Engagement (CRM)
Omni-channel Delivery
Branch Automation
Loan Origination & Servicing
Digital Transformation
FSI Game Changers
22 March 2022

FSI Game Changers – Reinventing the member journey to become Canada's leading Credit Union

Interview (part 1) with Dean Gagne, Chief Disruption Officer at Innovation...

Read more
Read more
5 Trends that will shape tomorrow's omni-channel banking landscape
Retail banking
Omni-channel Delivery
Branchless banking
Customer Experience
Digital Transformation
23 February 2022

5 Trends that will shape tomorrow's omni-channel banking landscape

To achieve a breakthrough in 2022, banks will need to combine digital channels...

Read more
Read more
MCFSI_better-together_blog
Retail banking
Customer Engagement (CRM)
Omni-channel Delivery
Digital Transformation
Empower Employees
Microsoft
11 January 2022

Microsoft Cloud for Financial Services & VeriPark | Better together

Microsoft Cloud for Financial Services is a cloud-based foundation for...

Read more
Read more

Company info

Logo Veripark

Enabling Financial Institutions to become Digital Leaders with our Intelligent Customer Experience Suite.

Contact us

Social media links

LinkedIn
Facebook
Twitter
Youtube

Company

  • About us
  • Offices
  • Jobs
  • News & Events
  • Sign up for our newsletter

Products

  • VeriChannel
  • VeriBranch
  • VeriTouch
  • VeriLoan
  • VeriLink

Industries

  • Retail banking
  • Corporate/SME banking
  • Private banking & Wealth
  • Insurance

Copyright

© VeriPark 2022

Footer

  • Sitemap
  • Cookie Policy
  • Privacy policy
  • CMMI Certificate
  • ISO 9001
  • ISO 27001

Powered by Dropsolid

Powered by Dropsolid