E-book: CRM-based Loan Origination to Optimize Lending

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Why CRM is better than BPM for both Lenders and Borrowers

Many Loan Origination Systems (LOS) are built on Business Process Management (BPM) platforms. Companies use BPMs to design, simulate and optimize business processes and enable intensive workflows.

However, BPMs have no concern for lead conversion or cross-selling. They only come into the sales picture when the customer has already made their decision. That’s why Customer Relationship Management (CRM) systems have the advantage. They engage with customers from the start of the decision process.

If you are looking for the best loan origination solution, take a few minutes to learn about the differences between CRM- and BPM-based solutions before committing to one of them.

Do not underestimate a CRM based technology stack. This is a huge reason why Innovation Credit Union partnered with VeriPark and Microsoft. Now our next technology platforms like LOA, AOS, mobile banking, online, NBA etc. are all built on the Dynamics CRM platform and CRM is the best way to ensure we will always be focused on our members. 

Daniel Johnson

CEO, Innovation Credit Union

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