Qorus-VeriPark report: Transforming SME Distribution

A Strategic Framework for Customer Engagement

SME banking is undergoing a significant transformation, and financial institutions must evolve to keep pace with the shifting expectations of their customers. To support this journey, VeriPark and Qorus have collaborated with top SME banking executives across the globe, conducting in-depth research to develop a valuable resource that empowers banks to refine their SME distribution strategies.

Our latest report, "Transforming SME Distribution: A Strategic Framework for Customer Engagement," distills insights from industry surveys, expert interviews, and real-world case studies into a practical guide covering:

Segmentation – Gaining deeper insights into SME customer needs
Channel Optimization – Balancing the efficiency of digital solutions with personalized, human-led interactions
Service Unification – Delivering seamless, integrated banking experiences

Introducing the Customer Engagement Capability Framework
As a key outcome of this research, we have designed the Customer Engagement Capability Framework—a structured approach to help banks evaluate, benchmark, and enhance their engagement strategies across both digital and relationship-driven channels.

By leveraging this framework, banks can:

Define clear strategic priorities
Assess their current engagement maturity
Align their business goals with the evolving needs of SME customers

Guide to Using the Framework

How to Use The Customer Engagement Capability Framework

Can't see the download form?

If you can't see our download form above, it might be blocked by an adblocker in your browser. Please click on the button below to open our form as a separate page.

open download form